Orlebar Brown: How we are becoming an Ocean Positive brand
Dive deeper on Orlebar Brown's commitment "to go beyond carbon neutral" in this interview with SeaTrees' Brett Giddings.
WHAT DOES SEATREES DO?
“We’re all about enabling brands and individuals to take action on climate change. Our focus is on regenerating and protecting coastal ecosystems where land meets the sea. We focus mainly on mangroves, coastal watersheds and kelp.”
HOW DID SEATREES START?
“SeaTrees is a program of Sustainable Surf, a non-profit that was formed back in 2012. We use surfing and playing in the ocean as a way to inspire people to protect the ocean. SeaTrees was launched in 2019 as a core part of the work we were doing with Sustainable Surf.”
HOW DOES IT WORK?
“The ocean is where 90% of all carbon is within the global carbon cycle. The thought behind SeaTrees is that we should be recognising the superpowers of the ocean as an effective tool to suck carbon out of the atmosphere. One of the best ways to do that is by planting mangroves and protecting coastal ecosystems. This is what we mean when we talk about Blue Carbon. Mangroves are between 5 and 10 times more effective at sequestering carbon than a tropical rainforest."
